Unit Economics

Scaling a broken business is just a fast way to go broke. If you aren't making a clear profit on one single sale, you won't make it on a thousand. I help you break down the math of one unit of your work; every cost, margin, and hidden fee. We find your "Golden Ratio" so you know exactly how much stays in your pocket every time a customer pays.

Cost of Goods Sold (COGS) Optimization

We look at the direct costs of producing your service or product from materials to labor to shipping, and identify where small efficiencies can lead to huge shifts in your total margin. The goal is to make your core product more profitable from the ground up.

Customer Acquisition Cost (CAC) Analysis

You need to know exactly what it costs to bring in a new customer. We look at your total marketing and sales spend against the number of customers acquired. If it costs more to get them than they are worth, we find the leak in your funnel before you scale.

Customer Lifetime Value (LTV) Modeling

A customer isn't just a one-time transaction. I help you calculate the total revenue you can expect from a single customer over the entire time they stay with you. This tells us exactly how much you can afford to spend to keep them and where your most loyal "profit drivers" are.

Pricing Sensitivity & Strategy

Setting prices shouldn't be a guessing game based on what the competition does. I model how different price points affect your volume and your bottom line. We find the "sweet spot" where you maximize profit without driving your customers away.

Product/Service Margin Breakdown

We strip away the overheads to see the "Contribution Margin" of every item you sell. This identifies which products are paying the bills and which ones are just taking up space. It’s the data you need to decide what to promote and what to kill.

Scaling Feasibility Study

Before you double your team or open a new branch, we model the numbers. We look at whether your current unit economics can survive a 10x growth spurt or if the costs will outpace the revenue as you expand.

Let's get to work

If you have numbers that need fixing or reports that need to look professional, just send a message. You don't need a formal plan or a perfect explanation, just tell me what’s on your desk and where you’re stuck, and we’ll take it from there.