Merit
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Hiii!

I'm Merit,
Finance & Business
Storyteller

Finance shouldn't feel like a guessing game. If your reports, spreadsheets, or study notes are currently more stressful than helpful, let’s change that. I help you find the 'story' behind your data so you can finally feel back in the driver's seat.

What I can do Explore my work
Merit Front
Merit Back
Business Analysis ✦ Financial Reporting ✦ Financial Analysis ✦ Financial Storytelling ✦ Document Design ✦ Business Analysis ✦ Financial Reporting ✦ Financial Analysis ✦ Financial Storytelling ✦ Document Design ✦
Honestly…

Looking at a messy spreadsheet or a 500-page textbook that feels like it’s written in another language is enough to make anyone want to close their laptop and walk away.

When it comes to finance, most people treat it like a math problem to be solved, but I see it as a story to be told.

I’m Merit, an accounting graduate and business student, who thinks finance or business doesn't have to be a headache.

Maybe you're a founder trying to explain your business to investors, a student struggling to link all those accounting rules together, or a team leader tired of everyone looking confused during budget meetings. I’m obsessed with helping you get the clarity you need to make your work and life easier.

Read My Story My Resume

How I can help.

01 Financial Reporting

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Numbers on their own can feel cold and confusing. But when they are organized properly, they start to tell the story of how a business is really doing. I help turn financial data into clear, well-structured reports that show performance in a way people can easily follow. The goal is simple: help you see what is happening in the business, where things are going well, and where attention is needed.
Services include:
  • Financial statement preparation
  • Financial report structuring
  • Performance summaries
  • Variance analysis
  • Monthly or quarterly reporting support
  • Financial data organization
  • Financial report formatting and clarity improvements

02 Business Analysis

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Sometimes a business problem feels messy because everything is mixed together — numbers, operations, decisions, and assumptions. I help break things down and look at them carefully. When the pieces are laid out properly, patterns start to appear and useful insights come forward. That clarity makes it easier to evaluate options and move forward with confidence.
Services include:
  • Business problem analysis
  • Operational analysis
  • Market or case analysis
  • Research and insight summaries
  • Decision support analysis
  • Business case structuring
  • Analytical report writing

03 Unit Economics

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Behind every business is a very practical question: what does it actually cost to deliver the product or service, and what comes back in return? Unit economics looks closely at those building blocks. One product, one service, one customer at a time. I help break these numbers down so you can clearly see profitability, costs, and where improvements can be made.
Services include:
  • Cost structure breakdown
  • Revenue per product or service analysis
  • Customer economics analysis
  • Profitability per unit evaluation
  • Pricing insight analysis
  • Basic financial modeling for unit economics

04 Tutoring

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Accounting and business topics can feel intimidating when they are taught in complicated language. My style is different. I focus on clarity, patience, and helping you truly understand how ideas connect. Once the foundation is clear, everything else becomes much easier to work through. These sessions are designed to help you think through problems confidently rather than just memorize information.
Services include:
  • Accounting tutoring
  • Financial analysis tutoring
  • Business studies support
  • Exam preparation support
  • Assignment and case guidance
  • Concept breakdown sessions
  • Study structure and learning support

05 Financial Storytelling

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Good analysis deserves to be communicated well. I work on the part many people struggle with: turning complex ideas, numbers, and insights into documents that are clear, structured, and visually polished. This includes presentations, reports, pitch decks, and professional documents used in business or academic settings. The focus is not decoration. It is clarity.
Services include:
  • Pitch deck design
  • Business presentation design
  • Financial presentation design
  • Professional report design
  • Case study presentation formatting
  • Business document layout and structure
  • Data visualization for reports and slides
  • Turning analysis into clear visual stories

Ready to start your journey?

Let's work together →
Merit Portrait
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What I bring
to the table.

Leveraging analytical software to transform complex data into actionable clarity.

Advanced Excel
PowerBI/Tableau
SQL Queries
Visual Design
Financial Modeling
Systems Thinking
Presentation Design
Logical Frameworks

Latest Stories

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Sneak Peak

A look into my
Storytelling in Action.

01Finance & Analysis

Transforming raw data into strategic foresight.

Advanced modeling and analysis that provides the clarity needed for high-stakes decision making.

See The Insights
02Business Operations

Structure that drives sustainable growth.

Optimizing internal workflows and operational frameworks for maximum efficiency.

Explore the processes
03Pitch Decks & Docs

Visual narratives that win boardrooms.

Crafting professional documents and presentations that tell a compelling business story.

View the designs
04Learning Projects

The evolution of logic and creative curiosity.

Experimental workflows and deep-dives into new financial technologies and methodologies.

Learn with me
05Case Studies

Real results, mapped and measured.

Deep dives into successful transformations and problem-solving milestones across industries.

READ THE STORIES
06Strategy & Planning

Mapping the route to market leadership.

Long-term planning and competitive positioning for emerging and established brands.

See the strategy

Questions you may 

want to ask

That's fine. You don’t need a perfect plan to reach out. We can just talk about what’s bothering you and figure out where to start from there.

I’m the person you send your messy Excel files, confusing textbooks, or half-finished slides to when you’re tired of looking at them.

I’m an accountant and a business student, so I handle the technical side, from fixing your financial reports, finding out where your money is going, to cleaning up messy Excel sheets. Since I also do design, I don't just give you a spreadsheet; I build the pitch decks or reports you need for meetings. I also spend a lot of time teaching, so if you're a student, I help you get through your accounting and business modules without the stress.

Not at all. My job is to get the files in order, not to criticize how they look. Most people have unorganized records before they hire an accountant; that’s usually why they need me in the first place.

It’s pretty straightforward and fun working with me. We take things one step at a time so nothing feels rushed or over-complicated. My goal is to hand you back work that you understand and can use immediately. No technical gatekeeping, just clear results.

The biggest "risk" is usually realizing that the problem you've been worrying about for months could have been solved in a few days. Clarity can be a bit of a shock, but it’s always better than guessing.

I know that when it comes to finance and business, there’s usually a lot to figure out. If you have a question that isn’t covered here, please feel free to reach out and ask. I’m happy to chat through whatever you're working on.

Ask me anything

Let's get to work

If you have numbers that need fixing or reports that need to look professional, just send a message. You don't need a formal plan or a perfect explanation, just tell me what’s on your desk and where you’re stuck, and we’ll take it from there.

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