Customer Acquisition Cost (CAC) Analysis
Every new customer has a price tag. Whether it’s what you spend on ads, the commission for a sales rep, or the time spent on manual outreach, you are paying to grow. The danger is scaling a business where the cost to acquire a customer is higher than the profit they bring in. If that math is off, more customers actually means more debt.
I help you calculate your true CAC so you know exactly what you’re paying for every "Yes."
The Work:
- Aggregating Spend: We pull together every kobo spent on marketing and sales including the hidden costs like software and salaries. This gives us the total investment used to move someone from a stranger to a client.
- Segmenting Channels: Not all leads are equal. We break down the cost by channel (Referrals vs. Ads vs. Content) to see which one is actually the most efficient way to grow.
- The CAC-to-LTV Ratio: We compare what you paid to get the customer against what they will eventually spend with you. This is the ultimate health check for your business model.
The goal is to move from "spending and hoping" to "investing with a target." You get a clear number that tells you how fast you can afford to grow and which marketing efforts you should stop immediately.
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